How Financial-Services Brands Can Drive Engagement Around Turnkey Events

By establishing clear social media policies and procedures, financial brands can capitalize on the many benefits of platforms like Twitter while mitigating risk.

When interacting with consumers on social networks, financial-services companies must comply with specific laws and follow regulatory guidance. The Securities and Exchange Commission clarifies how companies can communicate with investors and shareholders on social media. In addition, the Federal Financial Institutions Examination Council provides guidance that banks and other financial institutions can use. By establishing clear social media policies and procedures, financial brands can capitalize on the many benefits of platforms like Twitter while mitigating risk.

Sponsoring popular events enables financial-services brands to leverage the buzz and excitement of huge audiences.

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