Rush Limbaugh's Audience Loves Ads, Not Rush
Rush Limbaugh (pictured) has an extremely successful radio show. As an engine for attracting advertisers, it’s unparalleled.
Too bad a just-released report discovered more people listen to The Rush Limbaugh Show‘s commercials than the actual show.
A recent study by media marketing firm Coleman Insights analyzed the listening habits of Limbaugh’s audience [PDF]. The study noted some interesting things. As the research firm put it:
“Rush Limbaugh’s nationally syndicated radio show generates higher listener shares during commercials than during the actual show.
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