Rupe Wooing Dow: No Slash-And-Burn, But No 'Holiday Camp'

Lots of ins, outs and what-have-yous in the fallout from Rupert Murdoch‘s surprise $5 billion bid to buy Dow Jones & Co. earlier this week.

For starters:

News Corp., launching a two-pronged offensive, is planning to take its case for buying Dow Jones & Co. to the media company’s controlling shareholders, the Bancroft family, and directly to the newsroom of the Wall Street Journal.

Murdoch insists this isn’t about turning the Journal into the Post or “slashing-and-burning” the staff:

“We’re not coming in with a bunch of cost-cutters,” he said, but added: “I’m not saying it’s going to be a holiday camp for everybody.”

The

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