Running A Niche Media Business: 12 Tips

At the third annual Niche Magazine Conference in Denver, Ted Bahr, president and publisher of BZ Media, gave a keynote address focusing on the problems plaguing the niche magazine biz. Really, the same problems (hint: the internet) are plaguing all magazines, but small magazines can deal with the problems in different ways. Small pubs are nimbler (good!) but have fewer resources (bad!), so what’s the best way to keep your little mag afloat?