Runner's World Stretches the Limits of Brand Extension
Rodale’s Men’s Health, led by the unstoppable force that is David Zinczenko, is arguably the most successful “magabrand” in magazinedom (and it boasts the books to prove it).
Runner’s World is trying to catch up. The magazine partnered with Jet Blue to launch Welcomerunners.com, a site featuring tips and tools for marathon training. There are maps of running routes around marathon cities, weekly tips and a “Training Center.” You can also, of course, purchase a Jet Blue ticket, although the Runner’s World branding is notably limited.
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