Runner's World Launches SmartCoach App for iPhone

Runner’s World is taking a run at the iPhone, launching its free SmartCoach app, exclusively sponsored by New Balance.
SmartCoach creates custom training plans tailored to users’ fitness goals by culling the knowledge of expert runners and adding cutting-edge science, and it allows users to modify their training programs, choose plans for any one of 10 race distances, customize difficulty and total distance per week, access their training plans while away from 3G or Wi-Fi connections, and determine length, dates, and days of the week for training.
The Rodale title said it will launch an Android version of SmartCoach this fall, as well as developing its Shoe Shop tool for the iPad and Android platforms. David Cohen is editor of Adweek's Social Pro Daily.