Rules of the Game for Angry Birds: When is Advertisement Not OK?
The rules for Rovio’s megahit Angry Birds games are reasonably simply to learn. The rules for mobile app revenue models are also reasonably simple. There two of them and they go like this:
1. A paid game should not have advertisements in it.
2. It is ok to have advertisements in a game if the game is free.
Rovio has tried it both ways. Their iOS (iPhone and iPad) game is a paid app. The Android version of their game is free and supported by in-app advertisements.
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