Digital publishing company known for publishing kids book apps Ruckus Media Group has secured $3.5 million in funding to expand its mobile application offerings and secure footholds in online stores. The Series A funding was led by Alsop Louie Partners along with private investors.
Earlier this year, eBookNewser interviewed Rick Richter, founder of Ruckus Media about his approach to developing eBook apps. The Simon & Schuster graduate said that Rukus Media’s apps are developed from scratch with the idea of being able to go beyond a book experience from the start.
“Anything that happens in our apps propels the story, it doesn’t take away from the story,” he said in the interview. “The danger in the app world is that it will become the CD ROM world. We want it to be a totally different experience than simply retrofitting a book.”
Ruckus launched its first apps in Apple’s App Store this past October and will continue to expand its offerings with the new capital. Ruckus will also be broadening its product offerings across mobile devices in the coming months by expanding distribution to include Google’s Android Market, Research In Motion’s Blackberry App World, Amazon’s App Store and the Barnes and Noble Nook.