Will Bad Piggies Be as Addictive as Angry Birds?

Now Rovio Entertainment, the company behind Angry Birds, hopes to follow that success with Bad Piggies—a game that extends the brand by allowing the pigs, which were limited to target status in the first game, to seek revenge on their beaked assailants.

These must be exciting times for Rovio’s PR experts, but the act of creating a mobile video game app that connects with the public in a big way is a game in itself—a game worth millions and millions of dollars.