Rovi to Launch TotalGuide xD Customizable Media Guide for Cable Operators

Rovi announced the launch of its TotalGuide xD, a customizable media guide for cable operators that will allow their subscribers to access their programming and media guides via tablets and other hand-held devices, including access to broadcast TV, video-on-demand, and streamed content.
Armstrong, a cable operator based in Pennsylvania, will be the first multiple-system operator to test the TotalGuide xD, which will initially be rolled out as an app for the Apple iPad. Rovi said it will be made available for trials by other cable operators during the second quarter.
Among the features available to subscribers: robust search functionality; “six degrees” discovery and recommendations, guiding them to relevant content from various sources; dynamic recommendations, including most popular, similar, and recommendations from friends and the Rovi editorial team; integration with Facebook, Twitter, and email; remote connections to set-top boxes for setting DVRs, tuning channels, or starting VOD sessions; and cross-device access to their profiles.

Rovi executive vice president Corey Ferengul said:

We’re committed to providing consumers with access to the entertainment content they desire on any and all devices. As entertainment increasingly goes mobile via powerful tablet and smart-phone devices, TotalGuide xD is the next step in our strategy to provide our MSO customers with innovative solutions that make their services stronger and the consumer experience the best and most current. David Cohen is editor of Adweek's Social Pro Daily.