Rovi deal gives Facebook data for building out entertainment, video platform

Facebook today announced a deal with Rovi Corporation to use Rovi Video, a database of information about movies, TV shows and celebrities that can be used to improve search and discovery across its platform.

Rovi’s data helps power experiences like on-screen TV guides, iTunes, Flixter, BestBuy.com and many others. Facebook has been building out its “entity graph,” which are all the people, places and things that are represented with pages. Users primarily connect to these objects by Liking them, but now Facebook is making a push for users to do so through actions like “watch/want to watch,” “read/want to read” or “listen/want to listen.”

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