Facebook Video Chat App Rounds Launches Social Matching Algorithm

Facebook video-chat application Rounds rolled out its social matching algorithm today, which allows users to connect with friends of friends or other Rounds users with common interests.

Facebook video-chat application Rounds rolled out its social matching algorithm today, which allows users to connect with friends of friends or other Rounds users with common interests.

Rounds (said users can now hold interactive chat sessions with friends of friends, including secure video chats, games, and content sharing.

The app’s “meet new people” feature also pairs up users based on conversation topics, mutual likes, interests, and other data mined from the Facebook social graph.

Rounds said its advanced matching algorithm drills into users’ likes, history, social graph, location, and other demographics, identifying and categorizing users each time they customize their accounts. Co-Founder and Chief Executive Officer Dany Fishel added:

Rounds is much more than just a chat platform: It’s a real-time social network that encourages relationship building and lifelong connections. With our new social matching algorithm, we are allowing our users to easily broaden their social circles and actually meet new people that we know will be of interest to them, as opposed to just randomly friending someone that Facebook recommends. This is a very powerful feature that sets us apart from any competitor and will allow us to continue our explosive user base growth.

Readers: Have you used Rounds or other Facebook video-chat apps?