Ron Hogan Sounds Off on eBook Delays
Over at GalleyCat–eBookNewser’s not-quite-as-digital sibling–Senior Editor (and soon–to-be director of e-marketing strategy at Houghton Mifflin Harcourt) Ron Hogan weighs in on this week’s news about Simon & Schuster, Hachette, and HarperCollins delaying frontlist eBooks. He starts out with a baseball metaphor (which, admittedly, this blogger does not understand), and then goes on to make some very good non-sports-oriented points about the ways publishers are essentially setting themselves against readers with these delays.
“If you want to create an enduring hardcover-digital-paperback cycle,” says Hogan, “you need to convince readers, especially digital-embracing readers, that this cycle offers them genuine value, and that’s where these decisions seem to have failed most, because Young and Reidy (and HarperCollins CEO Brian Murray) have not made (or, perhaps, have not had the opportunity to make) a fully compelling argument that withholding content from a small but significant class of passionate readers for several months actually benefits those...
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