Rolling Stone Testing Interactive Print Ads
Rolling Stone has joined Men’s Health in testing interactive ads in a print publication, the New York Times reports. The current issue of Rolling Stone reportedly features five ads that encourage readers to take a picture of an image on the ad with a camera phone and text it to a short code to receive additional info or a special offer from the advertiser.
Men’s Health said last week that all full-page ads in its July issue will include this interactivity.
“We’ve
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