Roll Call: WE, CBS, Rodale, and more

Lisa Allen is joining Waggener Edstrom as SVP of the tech practice and GM of the firm’s San Francisco office. Kingston Technology will be one of her clients and she will work on new business. She was previously at Nelson Bostock Communications working on the firm’s international business.

CBS has promoted two PR executives reports Deadline Hollywood. Phil Gonzales has been promoted to SVP of CBS Entertainment and Lauri Metrose is now SVP at CBS Television Studios. Both will continue to report to Chris Ender, CBS’ SVP communications.

Schwartz Communications has promoted two executives. Dave Close has been promoted to GM of the Waltham, MA office. He was previously an EVP. Merrill Freund has been named GM of the San Francisco office. He was previously an EVP and assistant GM.

Robin Shallow, Rodale’s EVP of communications, is stepping down from her post to pursue other opportunities. In her position, Shallow led the comms strategy and brand building efforts for the company’s titles. Today is her last day; no replacement has been announced.

Rebecca Markarian joins Echo Media Group as VP. She will be taking a leadership role in the firm’s social media division. Also, Lisa Mendenhall has been appointed head of the firm’s new Washington D.C. office.

Jim Dissett is the new director of brand communications at Vladimir Jones.

Carrie Stewart is joining French/West/Vaughn as group account director supporting the firm’s House-Autry Mills account and other new clients.