Roll Call: Waggener Edstrom, W2O Group and More

Waggener Edstrom Communications announced that industry veteran Michael Murphy will join WE as a senior global advisor to the executive team. He will work with WE leaders as the firm continues its evolution into one of the industry’s largest, integrated independent global agencies. Murphy is a business leader and communications specialist with decades of global experience in helping organizations successfully develop a range of growth strategies from organic account growth around the world through to M&A to complement existing capabilities. Coupled with the agency’s already strong global leadership, Murphy’s insights will help map growth strategies and potential strategic and business development opportunities. (Release)

W2O Group announced the opening of a Silicon Valley office and the promotion of digital marketing expert, Aaron Strout, to technology practice lead in response to the growing momentum of this business sector across its firms. Technology is now the second largest and fastest growing practice within W2O Group. The Technology Practice started with two accounts less than three years ago and now services 14 clients, including HP, Verizon, Intel, BMC Software and INRIX. Strout will focus on expanding the Technology Practice across all W2O companies — WCG, Twist Mktg and Brewlife — while enhancing the range of services offered. The Silicon Valley office, which will include several team members representing account services, analytics and finance, will strengthen the Technology Practice and expand its footprint. Group director and author Michael Brito, who has been working with and for technology clients for more than 15 years, will partner with Strout to lead business development and growth in that office. (Release)

Rooney & Associates announced that veteran financial journalist Jeanene Timberlake has joined the firm as a senior associate. Prior to joining Rooney & Associates, Jeanene Timberlake was the editor of Wall Street Letter and HFMTechnology, which are owned by Pageant Media. Previously, Timberlake was an editor with Institutional Investor and a reporter for Fund Action, which covers the mutual fund and ETF industry. (Release)

Goodman Media, a firm based in New York City, announced plans to open an office in Boston and tapped veteran John Michael Kennedy to run it. Kennedy worked at the firm’s New York office from 1994 to 2008 and served as VP, but he’s a Boston native who will bring his many area connections to the new job in spearheading Goodman’s New England expansion. The firm already has several clients in the Boston area. (Release)