Roll Call: Rosica Communications, Fineman PR and BBDO

Rosica Communications has appointed Terese Kelly to serve as vice president of media relations, responsible for creating, directing and assisting in implementing media initiatives for the firm’s consumer marketing and business-to-business accounts. Kelly, who brings more than 17 years of PR agency and corporate experience to her new position, rejoins the Rosica team after previously serving as an account executive earlier in her career. During her tenure at Rosica in the late 1990’s, she received a PRSA Pyramid Award for Non-Profit Public Relations. Most recently, Kelly served as SVP of media Relations at Havas PR in New York City where she worked with both the healthcare and consumer departments. (Release)

Fineman PR announced the promotion of three company executives: Lorna Bush to senior vice president, Travis Taylor to vice president and Serene Buckley to director of content strategy. Bush was promoted to senior vice president after six years as an agency vice president. She joined Fineman PR in 2002 and has developed and managed award-winning, instrumental brand marketing, crisis and issues management and corporate relations programs across a variety of sectors for numerous clients. Taylor joined Fineman PR in August 2012 as a group supervisor and will now serve as a critical component of agency management and business development in addition to account service activities. Before Fineman PR, Taylor served as vice president at Communications Pacific in Honolulu. Buckley, a Fineman PR senior account executive since 2011, will now devote her considerable creative and new media expertise to the benefit of both clients and the agency. With more than seven years of experience as a professional communicator, Buckley takes agency leadership for all visual and creative marketing content to enhance the agency’s services in brand messaging, media relations and social media strategy. (Release)

Clemens Brandt has rejoined BBDO New York to serve as director of digital operations, reporting to director of integrated production Dave Rolfe and chairman/CCO, David Lubars. Brandt left BBDO last summer to serve as executive producer at B-Reel in its Products division. During his first stint at BBDO NY, which lasted approximately 18 months, the returning exec served as a VP/interactive executive producer on campaigns. Prior to initially joining BBDO, Brandt served as an interactive producer at W+K London for three years. Brandt will now oversee the agency’s digital production, in-house digital studio (K5) and general BBDO digital operations.  (AgencySpy)