CQ Roll Call Restructure Part Deux

An internal memo from Managing Editor Keith White on the restructure at CQ Roll Call reveals more changes. We already reported on David Rapp’s promotion to the newly created Chief Content Officer position, but it seems there’s much more to the restructure as well. The unifying theme is a regrouping of resources based on function as opposed to separate business focuses. We also previously reported that VP of Marketing Valerie Voci had been moved to an advisory role. The memo reveals that this is a temporary position, as Voci will be leaving CQ Roll Call shortly to “return to running her own business.”

Senior Vice President of Advocacy and Engagement Peter Anthony has been named Chief Product Officer, overseeing a new combined product and IT team. Anthony will be tasked with developing and designing new products for CQ Roll Call, and identifying new potential markets for new and existing products. Former CTO Dennis Arndt will be advising Anthony, as well as other company leadership, in his new roll.

Meg Hargreaves has also been named Chief Retention Officer and Rick Rockelli is the head of a new, unified Sales and Circulation Marketing team. Read the whole memo after the jump.

Folks –

As we come to the end of the calendar year, I am excited to share our major indices are on the rise– new sales and renewals are up, advertising is running well ahead of plan, and our efforts in new markets are paying off, with some exciting deals to be announced shortly. To keep our momentum and improve focus, I am altering our structure, moving from one with separate business focus, to being organized by function. This change will bring our top table into alignment, and ensure that each of our departments are operating against a single set of goals, allowing us to accelerate innovation, maximizing customer satisfaction and continue growing in new markets.

As I announced this morning, David Rapp has been appointed our Chief Content Officer, and we are recruiting for his replacement for the head of Roll Call.

We are creating a new combined product and IT group, headed up by Peter Anthony, combining all of our product and technical resources into one department in order to streamline our design, build and prioritization process. Peter becomes our Chief Product Officer, with our UX, development, product and IT teams reporting in. The innovations we have seen during the last two years have put us in extraordinary position in our market, and will continue to press forward with our world class product and IT organization.

We are creating a unified Retention Team, led by Meg Hargreaves, our new Chief Retention Officer with Sean Doyle, Megan McCoskey, Lawanda Council Carla Poore and teams reporting in. The focus will be continuing to drive customer satisfaction, which has been on the rise the past six months thanks to the strong efforts of our renewal group.

We are creating a unified Sales and Circulation Marketing team led by Rick Rockelli, with a focus on opening up new markets through improved lead generation, partnerships, and building on our growing expertise in social and direct marketing. In addition, Rick will oversee the marketing and client communication with our existing and new customers with an eye on increasing engagement. Jim Gale, Shirley Ng and Dionne Williams will report in. We will be increasing our investment and recruiting in this area.

We are bolstering our finance group with Jeff Steinman joining to centralize our business planning and bolster our sales support, and we will continue to recruit for additional planning resources.

We are expanding Beth Bronder’s role in Advertising to encompass brand marketing, with Sujata Mitra joining Beth’s group, and we will be recruiting for additional marketing support. Val Voci, who joined us three years ago is leaving the company to return to running her own business and will be serving as a consultant to Beth in the interim.