Roll Call: Porter Novelli, Rubenstein PR, Widmeyer Communications and More

Top firm Porter Novelli announced the addition of industry vet Fred Shank to its roster in the role of senior vice president, consumer practice. Shank joins Porter Novelli after spending nearly four years in a VP position at Edelman PR, where he worked as a strategic leader on accounts for clients like Heineken, Starbucks and Kraft. In his new role Shank will report to Darlàn Monterisi, managing director of the firm’s New York office. (Release)

Richard Rubenstein, president of Rubenstein Public Relations (RPR), announced that Katie Matulonis has joined the firm as social media manager to advise RPR’s clients on new strategies for developing their digital presence, oversee the agency’s social media properties and develop new business opportunities. Matulonis brings several years of experience in social media community management and consumer and lifestyle communications to her new role after working with consumer, luxury and hospitality brands at Goldstein Communications. Her most notable achievement was growing one brand’s fanbase from zero to over 120,000 in six months on a minimal budget.  (Release)

Widmeyer Communications announced the addition of digital media expert Jerri Ann Henry as digital account lead on the higher education and public affairs teams. Henry has led grassroots, digital and advertising campaigns for companies, coalitions and candidates in the agricultural, energy and telecomm industries. She spent two years as digital director at JDA Frontline where she was responsible for all digital advertising, outreach and research. (Company Website)

Public strategy firm Mercury announced the addition of Rick Wiley, Political Director of the Republican National Committee, and Ashley Walker, 2012 Florida Sstate director for President Obama’s re-election Campaign, to its staff. Wiley, who will serve as managing director in the firm’s Washington, D.C. headquarters, comes to the firm after serving two years as Political Director of the RNC and guiding the “ground game” for the Romney/Ryan 2012 ticket. Walker, who will serve as managing director of Mercury’s Florida operations, oversaw all aspects of the Obama/Biden 2012 campaign in one of the most competitive states in the presidential race. She also served as Florida State Director of Organizing for America, the Obama campaign’s grassroots/social media operations outfit. (Release)

Bandy Carroll Hellige Advertising (BCH) selected Elizabeth Friedland to serve as general manager of the agency’s Indianapolis office. In her new role, Friedland will direct the overall strategy and operations of the Indianapolis office. She joined BCH in early 2011, serving first as the senior public relations manager before being promoted to the role of public relations supervisor. Friedland is also a regular contributor to Talent Zoo’s PR blog Flack Me, which is very cool. (Company Website)

Shore Fire Media announced the opening of its Nashville office, the expansion of its Digital Media department, staff member promotions, and the addition of new staff members. Jacquelyn Marushka has joined Shore Fire as general manager of its new Nashville office. Marushka comes to Shore Fire from Sony Music Entertainment’s Provident Label Group where she rose to vice president of Public Relations over 14 years with the company. Carrie Tolles has been named director of publicity; she previously held the position of senior account executive after joining Shore Fire in 2005 from the Associated Press. Former senior account executive Elizabeth Lutz has been named director of publicity; she joined Shore Fire in 2008 after working for Weber Shandwick Worldwide in Boston. (MusicRow)