Roll Call: Olson, Ogilvy PR, MWW and More

Olson announced that it has rebranded its public-relations and social-media unit as Olson Engage. According to Olson Engage president Bryan Specht, the new moniker better reflects the work the agency is doing – and winning – as it grows nationwide. The group has operated as Olson PR since Olson acquired Chicago-based Dig Communications in late 2010, but the increasing prominence of digital, social and experiential work at the agency necessitated a change. Headquartered in Chicago, with offices in Minneapolis, New York and San Francisco, Olson Engage’s clients include MillerCoors, Wrigley, and Kraft Foods, among others. (Release)

Ogilvy Public Relations (Ogilvy PR) announced that Suanne Buggy has joined the Sacramento office of Ogilvy PR West as vice president. Suanne will lend her extensive healthcare experience to key clients including the California’s Health Benefit Exchange, Covered California. Buggy joins Ogilvy PR with nearly 15 years experience in public policy, healthcare and foreign affairs. Most recently she was the senior communications officer for the California HealthCare Foundation. Previously she served as an sssistant secretary in the California Health and Human Services Agency and was a department deputy director in the California Department of Public Health. (Release)

Coinciding with zcomm‘s 24th year in business, the national PR and marketing agency has moved its headquarters from Bethesda, Maryland to Washington, DC. zcomm’s new address is: 910 17th Street, NW, Suite 1190, Washington, DC, 20006. As zcomm moved offices, it has expanded its staff to handle a wider scope of work involving healthcare, consumer, environmental and military industries. zcomm is a Marketing Communications agency and provides an unique mix of PR, marketing and media services that span news and promotions to reach niche and national audiences where they live, work and play. A certified Women’s Business Enterprise and Women-Owned Small Business, zcomm services corporate, government, associations and non-profit organizations. (Release)

MWW has announced that Willie Norkin has joined the firm as vice president. A highly accomplished gourmet food and restaurant industry expert, Norkin brings a record of leading successful communications programs for major culinary, wine and spirits and premium consumer brands. At MWW, Norkin will counsel clients across the firm’s award-winning food & restaurant practice as well as expand the agency’s growth in the luxury lifestyle category. Norkin has represented prominent figures and brands in the culinary world including work for The James Beard Foundation Awards and world-class chefs Alain Ducasse, Mario Batali, Todd English and François Payard. She brings an extensive background working with restaurants and restaurant groups such as MARC (the A Voce restaurants), Le Cirque restaurants, Eataly and The Plaza Food Hall, and the glassware and tabletop goods category with Riedel Crystal, Nachtmann Crystal and Spiegelau Glass. (Release)

Mother Nature Network announced that it has appointed Matt Crenshaw as president. Crenshaw previously served as the vice president, digital marketing and analytics at Discovery Communications, growing audiences across Discovery’s full portfolio of media brands,  including Discovery Channel, TLC, Animal Planet, HowStuffWorks, and Petfinder. Prior to that, Matt led Strategy and then Content Operations at, helping to grow the site into one of the Web’s most visited destinations for high-quality reference content. (MNN)