Roll Call: NYC & Company, buuteeq and Simulmedia

NYC & Company promoted Christopher Heywood to senior vice president, Global Communications. Heywood has been with NYC & Company, the City of New York’s marketing, tourism and partnership organization, since 2007. Prior to that, worked for the Los Angeles Tourism & Convention Board for more than 8 years. In his new role, Heywood will lead the communications and PR function for NYC & Company and oversee all domestic and international public relations efforts, including managing the company’s global network of 17 international press representatives serving 27 global regions. Heywood will also oversee corporate communications for NYC & Company.  (Release)

buuteeq, a Seattle-based startup that provides the leading cloud digital marketing system for hotels, announced the additions of Joe Mele and Betsy D. Steckler to its team. With broad digital agency and media expertise, Mele will lead buuteeq’s engagement with global strategic accounts in the role of chief experience officer. Steckler will take on the position of SVP of Global Customer Success. Mele brings with him an outstanding depth of digital media and agency expertise to guide buuteeq’s global hotel clients to unprecedented success. He was previously with Razorfish for 14 years where he focused on digital media and marketing, working closely with top brands to drive digital strategy and improve business. In his new role as chief experience officer, Mele will be the primary engagement leader to scope and build relationships and programs with buuteeq’s largest accounts. Steckler brings 15 years of results-driven, deep domain expertise in SaaS management, development, and execution to buuteeq. As SVP of Customer Success, Steckler will focus on engaging and maintaining buuteeq’s robust clientele. (Release)

Simulmedia, an audience-targeted television advertising company, announced that David Cooperstein has joined the company as chief marketing officer. Mr. Cooperstein had been vice president, practice leader serving CMOs at Forrester Research (Cambridge) since July 2009. Over his 25 year career, Mr. Cooperstein has served in a range of strategy and marketing roles in both start up and public companies. Most of that time he has been a thought leader in the emergence of technology and internet strategy. Mr. Cooperstein led the CMO research practice at Forrester Research for five years, and had previously led their Telecom and Retail industry practices. Between those two periods at Forrester, he served on the executive teams of two digital media companies. Mr. Cooperstein was CMO of Burst Media (Boston) where he led the transformation of their pricing and packaging, and served as head of content development and audience management at Prior to his time in the digital world, Mr. Cooperstein led market analysis for the international division of Northwest Airlines, and was a consultant at Booz & Company. (Release)


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