Roll Call: MWW, B-M, JCPenney, MEC, and More

JCP's Mike Boylston

MWW Group has three new executive hires to report.
Richard Robbins has joined as VP, senior digital strategist and director of digital social innovation for Dialogue Digital, the firm’s digital and social media practice. He was previously director of social innovation at AT&T.
Dr. Mark Bernstein has also joined as SVP of an expanded energy, clean tech, and sustainability practice, playing a big role in managing clients’ environmental and sustainability issues, creating integrated strategies, and identifying and managing risk in this area. According to MWW, this environmental risk management focus is a first for the industry. Previously, Dr. Bernstein was the MD of USC’s Energy Institute.
And Doug O’Reilly has joined the firm as VP and director of insights and research, a new role that will include leading efforts to develop new methods and tools in this area. O’Reilly was previously owner and consultant at Maypopp LLC, which provided research, social media, and community building services.

JCPenney’s CMO Mike Boylson retired July 1. Bill Gentner, SVP of marketing planning and promotions is serving as interim CMO. The search for a permanent replacement is on. [via Ad Age]

Burson-Marsteller has appointed Esther Lee as CMO and new business leader. In this role, she will also be a part of the Business Operations Team of senior staffers. She’ll be based in Washington D.C. reporting to global CEO Mark Penn. Prior to joining the firm, Lee was senior policy adviser to Secretary of Commerce Gary Locke and director of the Office of Innovation and Entrepreneurship at the Commerce Department.

Michele Pauchuk has been named president of MEC Canada. She will be based in Toronto reporting to Lee Doyle, president of MEC North America. She was previously EVP, MD of Initiative for the firm. The firm has also named Dennis Donlin as president of the AT&T team, responsible for managing the account and also reporting to Doyle. He was previously MD and EVP at Mediabrands.

Julie Lydon has joined Weber Shandwick as VP of the firm’s clean tech practice out of San Francisco. This practice has added clients including Bloom Energy and Suntech Power this year. Lydon previously had her own consultancy and served as senior consultant for SparkPR between 2004 and 2011.

Craig Rexroad has joined CRT/tanaka as VP and GM of the Los Angeles office. He’ll charged with growing the firm’s presence out West. He was previously the president of Blaze PR, which focuses on the hospitality industry.

Bender/Helper Impact has added two execs to its staff list. Jessica Bass joins as account supervisor from MySpace where she managed corporate communications. And Sharna Ettenberg also comes to the firm as an account supervisor. She was previously a consumer and entertainment specialist at PMK*BNC.

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