Roll Call: MWW, GMR, And More

MWW named Ayofemi “Femi” Kirby, former communications director for the Congressional Black Caucus, as its newest corporate comms account supervisor.

Kirby, who earned a masters degree in PR from American University, previously worked on Capitol Hill directing comms for Congressman Adam Smith, ranking member of the House Armed Services Committee. She also spent three years working with Millennial-focused nonprofits Generation Engage and At MWW, she will help manage clients in both the public and private sectors; President/CEO Michael Kempner writes, “Femi is a significant addition to our nationally recognized crisis-management and corporate reputation teams.”

GMR Marketing announced two new staffing changes in its Los Angeles and New Berlin, Wisconsin offices. The agency promoted Dave Houston from senior director to vice president of client management and senior account director Casey Gartland to vice president of music and entertainment. Houston has been with GMR for nearly sixteen years and Gartland also brings more than 15 years’ experience to the new role. Houston began his career in events and has worked with clients including Pfizer, Johnson & Johnson, and PepsiCo; he will remain at GMR’s WI headquarters. Gartland, who has helped create partnerships with Deadmau5, The Jonas Brothers, Guy Fieri and others, will continue to be based in GMR’s LA office.

Earlier this month, Gibbs & Soell and rbb PR joined forces to launch Gibbs-rbb Strategic Communications, a venture designed to best serve food, beverage and consumer packaged goods (CPG) clients. The agency’s first hire was that of Managing Director Jeffrey R. Graubard, who previously led his own New York-based agency and brings more than 25 years experience to the new role. He will oversee more than 175 employees from the two agencies, who will work to form relationships with members of the rapidly growing “conscious consumer” demo. The new agency will have offices in New York, Chicago, Miami and Raleigh.

Fort Worth’s OCG PR, “one of the largest certified minority and woman-owned PR firms in Texas,” added several members to its team. Raquel Daniels, who was named one of 2013’s Top Women Executives in Marketing and Advertising by Black Enterprise magazine, joins the firm as chief strategy officer from an unnamed agency; she previously served as VP of diversity and multicultural marketing. Justin Adu also joined the firm as art director while new hire Robert Cox will serve “as the liaison between digital and public engagement”; he was previously public information officer for Fort Worth’s Mayor and City Council.