Roll Call: LANE and Lotame

LANE has hired managing directors Lisa Heathman and Dominga Ramirez. Heathman and Ramirez will lead teams focusing on consumer, B-to-B, finance and technology clients and report directly to president Wendy Lane Stevens. Heathman has more than 20 years of public relations experience. Prior to joining LANE, she was director of public relations at HMH, where she developed and led integrated marketing communications campaigns for a variety of national brands. Lisa also serves as a member of the board of directors for Habitat for Humanity Portland/Metro East. Ramirez has more than 12 years of marketing experience and has managed campaigns and provided strategic communications counsel for a wide range of national consumer brands. Prior to joining LANE, Ramirez was a vice president at MATTER, the sports, entertainment and experiential marketing unit of Edelman, where she managed integrated campaigns for Fortune 500 brands. (Release)

Lotame announced it has appointed Brent Banning as strategic client success lead, leading account management efforts for all clients in Australia and New Zealand. Based in Sydney, Banning is responsible for all aspects of client success such as ensuring client adoption, engagement, usage and growth throughout the Australia market. Banning brings nearly 12 years of management experience to Lotame, including eight years in client service leadership roles across two major global marketing technology companies. He most recently served as senior client services manager and client services team leader at Acxiom, an enterprise data, analytics and software-as-a-service company. At Acxiom, Banning played a pivotal role in driving successful programs for the company’s largest clients in Australia and New Zealand. Prior to Acxiom, Banning held multiple client services roles at AIMIA (formerly Carlson Marketing) in Sydney. Banning will lead Lotame’s on-ground support in Australia and New Zealand as the customer base continues to grow throughout the region. His leadership and knowledge of the markets provide a solid foundation as more companies throughout the region turn to Lotame’s innovative DMP offering to support their cross-platform data management needs.(Release)