Roll Call: Hager Sharp, Lambert, Edwards & Associates, Elasticity and More

Hager Sharp announced the appointment of Lisa Matthews, longtime planning editor for the Associated Press in Washington, DC, as vice president. Matthews organized national and international news coverage and is a leader in storytelling in today’s multiplatform media environment. Matthews is an award-winning journalist who has orchestrated AP coverage of major events such as the Olympics, the Summit on Africa, and breaking news across the country. She most recently served as planning editor at the AP, overseeing teams of video, radio, and digital journalists and working with AP print and photo divisions as well as bureau leaders across the country. Matthews has been twice honored with Edward R. Murrow awards, for coverage of 9/11 and of the economy. She is active in professional organizations such as the Radio Television Digital News Association and the National Association of Black Journalists, and has served as a mentor for young journalists and students in programs sponsored by the Radio Television News Directors Foundation and James Madison University, her alma mater. (Release)

Lambert, Edwards & Associates (LE&A) announced the addition of Matt Magee as a director in the Financial Communications Practice. Matt adds more than a decade of experience in the financial industry to the firm, with a background ranging from investment banking to equity trading. In his new role, he will be responsible for developing and implementing integrated strategies for publicly traded companies seeking to engage the investment community and other pertinent audiences, providing full-service investor relations and corporate communications programs. Previously, Matt worked as vice president in the Financial Institutions practice of both Boenning & Scattergood and FIG Partners. He was responsible for advising executive management teams and Board of Directors from various financial institutions on corporate strategic plans and initiatives such as capital raising and merger & acquisitions. (Release)

Following his departure from CafePress, where he led the custom e-commerce giant’s digital strategy, St. Louis-based Elasticity has named Jason Falls senior vice president of digital strategy and general manager of the firm’s new Louisville office. A leading digital strategist, author, speaker and thinker in the digital and social media marketing industry who was just cited by Forbes as one of “10 Business Leaders All Entrepreneurs Should Follow,” Falls has worked with brands including the delicious Jim Beam and Maker’s Mark bourbons, AT&T, Humana, NASCAR driver Robby Gordon, and the University of Louisville Health Care. (Release)

Steven Rice was named executive vice president of Marketing and Digital Engagement at Donato Media. In this role, Rice will design and implement integrated campaigns that help turn non-engaged consumers into brand advocates, increase clients’ share of voice and industry leadership. Mr. Rice will develop strategic media driven promotions, working in partnership with clients’ to achieve their goals in brand image positioning and deliver on business metrics. He will set digital communication strategies and provide direction on how best to leverage and incorporate various social media channels (Facebook, Twitter, YouTube, blogs, etc.), and he will generate on-trend opportunities to foster celebrity relations and cultivate new consumer influencers. (Crain’s)