Roll Call: Financial Services Forum, Porter Novelli, and More

The comms director for House Majority Leader Eric Cantor’s (R-Va.), Laena Fallon is leaving her post to become the VP of comms for the Financial Services Forum (FSF) in August. FSF is an advocacy group comprised of the CEOs of 20 large banks, including Goldman Sachs’ Lloyd Blankfein and JP Morgan Chase’s Jamie Dimon. [via, h/t]

Rich Jernstedt (pictured) has joined Porter Novelli as a senior counselor in the firm’s Chicago office. Jernstedt was previously EVP and senior partner at Fleishman-Hillard. He left the firm a year ago to start his own agency, The Jernstedt Company. Prior to F-H, he spent 26 years with GolinHarris. Porter Novelli has had a number of executive departures over recent months.

Darcy Dizenzo is the creative director of Rubenstein Public Relations’ new division, Rubenstein Creative. The practice will offer brand identity, Web design, and other services. [via]

Deana Perlmutter has joined MWW Group as SVP of corporate affairs and deputy GM of the firm’s Washington D.C. office. Perlmutter founded her own public affairs firm, Integral Group, that focused on the energy/clean energy and environmental spaces. Prior to that, she was a senior policy advisor at the law firm Holland & Knight.

Miami-based Schwartz Media Strategies has a new social media director: Maria Argüello, a contributing editor to Ocean Drive magazine, founder of Yelp’s Miami community, and a speaker on issues surrounding digital marketing and social media. In her new role, she’ll work with clients including Walmart of Florida and the Adrienne Arsht Center for the Performing Arts.

IR firm Corporate Communications Inc. (CCI) has expanded into Boston with new hire William Forsyth as SVP of business development. He was previously an institutional salesman for companies including Auriga USA and Needham & Co. CCI also has offices in Nashville, TN and Orlando, FL.