Roll Call: Edelman, NRDC and Big Fish

To support the growth of its Creative Newsroom offering, Edelman announced a number of senior hires with print and digital media, TV and traditional ad agency experience. Edelman’s Creative Newsroom is intended to help clients monitor and respond, in real time, with planned brand-relevant stories and creative assets to the conversations and reporting taking place among consumers and the media. The new hires include April Umminger as a co-manager in Chicago, Cybil Wallace as manager and Kate Shay as associate creative director in San Francisco, and Drew Vogelman as director of creative production in New York. (Release)

The Natural Resources Defense Council announced the appointment of Lisa Benenson as chief communications officer. Leading an international team of 40 people spanning all of NRDC’s offices, Benenson is responsible for NRDC’s brand and marketing, digital presence, and communications strategies and initiatives worldwide. Benenson joins NRDC from the U.S. Fund for UNICEF, where she served as senior vice president, marketing and communications. In her new role, she will help lead NRDC’s decades-long efforts to promote a clean energy future. (Release)

Big Fish announced that Susan Lusty, a game industry PR veteran, is joining the company as Big Fish’s vice president of corporate communications. Kathryn Ficarra has also been promoted to Big Fish’s new senior director, user acquisition. Susan will be overseeing internal and external worldwide company communications. She will work closely with the company’s social media teams and Kathryn, who will oversee the company’s marketing efforts. Kathryn will be focused on customer acquisition efforts and partner marketing initiatives including creating new customer funnels through a variety of publishers utilizing mobile, social and PC/Mac platforms. Susan has served as a public relations consultant for the company for more than two years. She will now turn to leading the company’s communications. During her time as a consultant, Susan led the company’s various corporate initiatives, as well as PR efforts for successful Big Fish titles — Fairway Solitaire, Big Fish Casino, Fetch, and more. Susan has worked on both the editorial and PR sides of the technology and gaming fields for more than 20 years. (Release)