Roll Call: Edelman, INK & ROSES, Synaptic Digital, and More

Edelman announced that Sonia Sroka has joined the firm as executive vice president and group head in the New York office, where she will provide expert counsel to clients across the Edelman portfolio in order to reach diverse multinational and multilingual audiences. Sroka will also participate in Edelman’s US Multicultural and Diversity Task Force.

PR Week recently named Sroka one of its “40 Under 40: Rising Stars”. In her previous role as a senior vice president at Porter Novelli, she established a multicultural marketing group with an emphasis on the burgeoning Hispanic market, managing global brands such as Procter & Gamble’s Gillette and Crest as well as Sony PlayStation, Hewlett Packard, Bayer, Microsoft and McDonald’s. (Release)

INK & ROSES announced that Amy Wein has joined the agency as senior vice president. Formerly SVP of PR and Social Influence at Mullen, Ms. Wein comes to the agency with 15 years’ experience developing strategic media and brand building campaigns. In her new role, Ms. Wein will be responsible for overseeing strategic planning and program development across several agency clients. Prior to joining INK & ROSES, Ms. Wein developed and executed campaigns across mass and prestige channels on behalf of L’Oreal, Avon, Proctor & Gamble, Henkel, Hain Celestial Personal Care, Johnson & Johnson and others.

Synaptic Digital, owner and operator of and recent Definition 6 acquisition, announced plans to officially rebrand its London office as Definition 6.  Matt Thomson will continue to run the office as managing director, international business for Definition 6. As the company’s European headquarters, the London office will now offer its global brand clients the full suite of the agency’s unified marketing strategies. (Release)

Bateman Group, an award-winning integrated public relations and social media communications firm, announced the appointment of veteran journalist Elinor Mills to the newly created position of director of content and media strategy based in the company’s San Francisco headquarters. A professional journalist for more than 22 years, Mills reported for prominent industry news outlets including AP, Reuters, CNET and IDG News Service. In this new role, Mills will lead Bateman Group’s fast-growing content creation bureau and serve as a resource for guidance on media strategy to all Bateman clients across all practice areas, with a special focus on Enterprise Cloud/SaaS, Security and Mobility. (Release)