Facebook Marketing Partners Test Advanced Dynamic Product Ads
Some Facebook Marketing Partners, including ROI Hunter, have been testing a new advertising option: prospecting dynamic product ads.
Some Facebook Marketing Partners, including ROI Hunter, have been testing a new advertising option: advanced dynamic product ads.
According to ROI Hunter, the new ad units are created the same way brands create product ads, but they can now target Facebook users who did not visit their websites.
ROI Hunter said advertisers can use Facebook’s targeting options—lookalike audiences, custom audiences, interests—to expand the potential audience for their ads.
The new feature was described as follows:
Very simply put, there is a sophisticated recommendation engine, which takes into consideration all information that Facebook gathers about signals common for people interested in a particular product, and which allows Facebook to show the right products to the right prospects.
ROI
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