Roger Goodell Press Conference Is Your #PRFail of the Week

While we didn’t have a chance to watch NFL commissioner Roger Goodell’s entire press conference live thanks to our day jobs, we’ve already read enough recaps and seen enough tweets to know that it was a disaster — and not just because of the random annoying Howard Stern guy.

Mediaite has highlights, and here’s the full conference (the audio is a little off, and you’ll note that Goodell doesn’t even appear until the 21 minute mark):

In short: he knows that domestic violence exists, he will establish a conduct ommittee, he has never considered resigning, and he’s “proud” of the “opportunity” to do a better job than the crappy one he did before.

Goodell says that “domestic violence has no place in the NFL” as if it’s some kind of bold stance. And “nothing is off the table” except his own credibility.

He’s also amusingly misspeaks and calls the Super Bowl the “Super War.”

The main conclusion, though: he’s not very good at answering questions!

Here, via Reuters’ live feed of the event, is a particularly biting exchange with TMZ of all places:

TMZ goodell

And when the sportscasters aren’t on your side…

Here’s a great one from the jokers at NFLRT:

For the record, Goodell did manage to get a couple of good prepared quotes in:

“Unfortunately over the last several weeks, we’ve seen all too much the NFL doing wrong. That starts with me. I said this before back on Aug. 28 and say it again now, I got it wrong in the handling of the Ray Rice matter and I’m sorry for that.

I got it wrong on a number of levels, from the process that I led to the decision that I reached. But now I will get it right and to whatever is necessary to accomplish that. I’m not satisfied with the way we handled it from the get-go. I made a mistake. I’m not satisfied with the process we went through. I’m not satisfied with the conclusion.”

But when the general consensus holds that you needed a touchdown and couldn’t even score a 30-yard field goal, well…

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.