Rodale’s Digital Strategist Discusses Plans for Video
Beth Buehler also talks about building a mobile task force
Specs
Who Beth Buehler
New gig Svp of digital operations and strategy, Rodale
Old gig Head of digital ventures, Getty Images
Age 36
Your title, svp, digital operations and strategy, is a new position. Why was it created?
Historically, Rodale had done a lot of digital initiatives in different areas. People were building products within each of the brands in a very siloed manner, but that wasn’t going to bring Rodale to the next level. So this was put together to create a unified approach.
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