Rodale Rebrands Organic Gardening as Organic Life

A new name and a new look.

unnamedRodale has given 73-year-old Organic Gardening magazine a complete makeover. The magazine is now titled Rodale’s Organic Life, and the focus is no longer on just dirt and plants. As the name suggests, Organic Life is interested in a way of living.

“In broadening Organic Gardening’s scope and rebranding it as Rodale’s Organic Life, we’re appealing to a wide and fast-growing audience that believes that we are put on earth to be better—spiritually, physically, intellectually, emotionally—and who are hungry for content that speaks to that belief,” Organic Life’s editor, James Oseland, told FishbowlNY.

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