Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of an October shake-up.
Former Barnes & Noble gm Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria Rodale created in a reorg at her family’s company.
This is the first big hire in some time at Rodale, parent of such brands as Prevention and Men's Health, which has seen an exodus of executives since Maria Rodale took charge of the company two years ago.
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