Rodale to Launch Line of Fitness Kits
Rodale has been aggressively working to develop consumer-paid products, from paid mobile applications to online subscription-based workout programs.
Now, Rodale is moving into the fitness product space. Starting this month, it will roll out a series of branded workout kits it created through a licensing agreement with EB Brands, a maker of exercise and fitness products.
Men’s Health- and Women’s Health-branded kits ($49.99 at sporting goods and specialty stores and getfitkit.com) are the first in the series.
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