RockYou Adds More Engagement-Based Banner Advertising to Its Social Inventory

While RockYou already provides offers, banners, and other forms of advertising to application developers, it’s added another: a form of engagement advertising, that it’s calling “Deal of the Day.”

The company provides advertisers — especially big brand advertisers — with banner ads that cost based on different engagement actions. These might include a user downloading a coupon, taking a poll, becoming a fan of a Facebook Page, and more. The ads appear within applications from RockYou and developer partners on Facebook and other sites.

Facebook itself offers engagement ads directly linked to Facebook products like events, Pages, and videos.

The ads will be part of RockYou’s various monetization services; earlier this week, it announced others, including virtual currency and local ads.