RockYou Adds More Engagement-Based Banner Advertising to Its Social Inventory
While RockYou already provides offers, banners, and other forms of advertising to application developers, it’s added another: a form of engagement advertising, that it’s calling “Deal of the Day.”
The company provides advertisers — especially big brand advertisers — with banner ads that cost based on different engagement actions. These might include a user downloading a coupon, taking a poll, becoming a fan of a Facebook Page, and more. The ads appear within applications from RockYou and developer partners on Facebook and other sites.
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