Rockefeller Goes On a Do Not Track Rant in Hearing

Advertisers have tough time defending self-regulation

Sen. Jay Rockefeller (D-W.Va.) started and ended the Do Not Track hearing off with a rant, one that anyone who attended the commerce chairman’s previous seven privacy hearings knows all too well. Rockefeller just doesn’t “believe” that the advertising industry will self-regulate when it comes to giving consumers the choice to opt out of interest-based advertising. And no one, either on the witness stand or on the committee, was going to change his mind.

Most of the hearing centered on Rockefeller’s accusation that advertisers went back on their promise, made in February 2012, to honor a universal Do Not Track solution in browsers by the end of 2012.

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