Facebook Elaborates on Privacy for Atlas, LiveRail, Ad Preferences
Recent changes to Facebook’s ad products resulted in concerns about users’ privacy, and deputy chief privacy officer Rob Sherman aimed to put users at ease with a detailed note on the Facebook and Privacy page Monday.
Recent changes to Facebook’s ad products resulted in concerns about users’ privacy, and deputy chief privacy officer Rob Sherman aimed to put users at ease with a detailed note on the Facebook and Privacy page Monday.
Sherman discussed Facebook’s Atlas advertising platform, LiveRail video advertising technology and ad preferences for users.
On Atlas — which Facebook acquired from Microsoft in February 2013 and overhauled and relaunched last September — Sherman described changes to the ad network’s privacy policy, noting that the changes are not operational, but merely offer more details to users.
According to Sherman, the revised privacy policy covers Atlas’ measurement tools for online and offline purchases, as well as ad targeting and optimization, adding:
The updated privacy policy provides more details of how we receive information from third parties to improve the ads people see.
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