Rivals.net Shuttered by BSkyB

British Sky Broadcasting Group pulled the plug on Rivals.net, its network of fan Websites for all 92 teams in the United Kingdom;s The Football League, paidContent:UK reported.

BSkyB will still keep soccer-news site Football365.com and its own Skysports.com up and running.

“Unfortunately, Rivals.net wasn’t performing as well as we’d hoped,” a BSkyB spokesman told paidContent:UK. “Therefore, the decision was made to close it.”

In other news involving the Internet and the beautiful game, Trinity Mirror will launch stand-alone soccer site MirrorFootball.co.uk in conjunction with the beginning of the new season in August.

Flagship newspaper The Mirror called MirrorFootball.co.uk “the first true national newspaper sports desk on the Web.”