Rita's Italian Ice Uses Free Treats, Peeps, to Grow Facebook Page

Rita’s Italian Ice, a Pennsylvania-based franchise with 560 stores in 18 states, launched a Facebook promotion/contest on March 20 that has since helped the company add almost 100,000 fans, with 58,500 coming in the last week — landing the page on at 17 on our weekly list of top 20 growing Facebook Pages.

The company’s PEEPS Fandemonium Facebook Contest, running through April 4, has helped the Page reach 201,400 fans. Partnering with the makers of marshmallow candies PEEPS, Rita’s is awarding a year’s supply of free ice to a fan a day until the end of the contest, as well as a free gift bag for every 1,000 fans that includes free ice coupons, a tote bag, hat and t-shirts.

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