Ripley's Believe It Or Not Comes To iPhone With Sword Swallowing App
Ripley Entertainment, the company behind Ripley’s Believe It or Not!, has teamed up with app maker Conjure to launch a series of apps. The apps are aimed at promoting Ripley’s amusement attractions and publications.
The first app in the series is a game called iSword. Players can use the app to test their sword swallowing skills and unlock the iSword. The app incorporates the iPhone’s camera into this virtual-reality game.
The app also includes stories about sword swallowing and spreads from Ripley’s Believe It or Not! Strikingly True, this year’s edition of Ripley’s annual book that comes out on September 13th.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in