RIP CNN’s Political Ticker

CNN’s executive director of CNN Politics Digital Rachel Smolkin today announced the end of the CNN Political Ticker after eight years of political coverage to the site.

CNNPoliticalTicker_Original Logo

Smolkin wrote in the Ticker’s final post, which will cease to exist come Wednesday:

“The Political Ticker blog died of old age on Oct. 13, 2014, after eight years of faithful service to CNN’s readers.”

“The Ticker began quietly in October 2006, fueled by a realization that a blog could capture and influence the political conversation. It hit 1 million page views during CNN’s 2006 election coverage a month later, and in its heyday became one of the most trafficked forums in political media.”

“But over the next seven years, the Ticker remained static as the media landscape transformed around it. Twitter, Facebook, Snapchat and Instagram allowed political journalists to reimagine their storytelling, and the media world placed new emphasis on writing with personality and edge.”

The Ticker’s folding is a strategic move on behalf of CNN Politics Digital’s efforts to ‘reimagine’ its political news coverage.

Smolkin told FishbowlDC last month, that “The digital space is getting more crowded, and that’s challenging us as journalists to keep innovating. The most powerful, most beautifully told stories are still able to break through the clutter — and those should be a combination of the best traditional and emerging storytelling techniques in text, video and social media.”

Last month’s CNN Politics Digital hires include WaPo’s Jeff Simon as a video producer; Mashable’s Ashley Codianni as a senior producer and digital correspondent; and POLITICO’s Eric Bradner as a reporter, Steven Sloan as assistant managing editor for enterprise reporting, and Jedd Rosche as breaking news editor.