The Opening Ceremony of the 2016 Summer Olympic Games Friday night prompted 109 million interactions from 52 million Facebook users and 52 million interactions from 21 million Instagram users.
Facebook said in an email to SocialTimes that 15 million users in host country Brazil were responsible for 40 million interactions, while the U.S. saw 23 million interactions from 12 million users.
The countries with the highest percentage of monthly active users who engaged with the Opening Ceremony on Facebook were:
- Brazil: 13 percent
- Argentina: 7 percent
- Mexico: 7 percent
- U.S.: 6 percent
- Peru: 5 percent
And the post that drew the most engagement came from Spanish tennis player Rafael Nadal:
As for Instagram, the top hashtags used in posts related to the Opening Ceremony were:
The top emoji were:
The most-viewed video came from Jay Blankenau, a volleyball player for Team Canada:
A video posted by Jay Blankenau (@jblanks9) on
And the photo that drew the most likes came from Brazilian actress Marina Barbosa:
Readers: Did you interact on Facebook or Instagram during the Opening Ceremony for Rio 2016?