Revolving Door: DWR Upgrades Their Staff

Why do we like focusing on Design Within Reach so much? Well, why do you keep coming to this site to read about it? To make a case for ourselves, it’s an interesting company to watch as it booms, dips, and struggles for survival. Plus, their stuff, while expensive, seems like it has either the nobel purpose of trying to educate consumers by saying, “Someone actually designed this stuff you’re using!” or, in a cynical take, just using that as something to create a fake kind of sincerity and authenticity.