Reuters Names Media Reporter

Jessica Toonkel joins the beat.

Reuters has named Jessica Toonkel a media reporter. Toonkel most recently worked on Reuters’ markets team. She has been with the company since 2011.

“In her new beat, Jessica will focus on digital advertising and the many ways it is transforming and challenging old and new media alike,” wrote Reuters company news editor Eric Effron, in a memo. “The terrain is rich, as the industry grapples with such issues as whether ads can be super-targeted without invading privacy and television’s flailing efforts to connect with millennials.”

Toonkel’s appointment is effective Oct. 1. She’ll report to deputy company news editor Peter Henderson.