Reuters Has Some Ebola Crisis Advice for Burson-Marsteller

Pic via Mike Stone/Getty Images

Late yesterday, a writer at Reuters responded to the news that Texas Health Presbyterian Hospital had hired Burson-Marsteller with some very healthy skepticism…directed not at the firm but at its client.

Steven Brill, founder of both Court TV and American Lawyer magazine, notes that hospitals are generally “terrible at dealing with the media,” and he has some not-quite-friendly suggestions.

His basic points:

• While most of the public has good impressions of hospitals, most don’t realize that this one and its executives make a lot of money, that very little of its revenue (1.3