Reunion.com Experiences Remarkable Growth, Not Shocking

Today I received a press release from Reunion.com notifying me that they had successfully added a whopping 1.6 million new members in June, beating out LinkedIn according to comScore. This is nothing compared to the more 9 million added by Facebook in the same month but Reunion.com is in another class. So how did they get the boost in traffic?

As I’ve previously covered, Reunion.com spams the friends of everybody that joins the site. It encourages users to check their email contact list to see if their friends are on the site. If their friends aren’t on the site it automatically sends an email to their contact list without notifying the users. This is a standard tactic which has been used countless times including by Plaxo which initially grew their user base with aggressive spam tactics.

As I wrote earlier this month, this isn’t the only violation of privacy that Reunion.com has made. As one article put it, “Reunion.com’s privacy policy says the site ‘prohibits registration by and will not knowingly collect personally identifiable information from anyone under 13.’ But that doesn’t address the site’s own data-gathering.”

There is a very good chance that all of these privacy violations, regardless of the company’s remarkable growth is going to result in a lawsuit. According to sources of mine, there are individuals that are looking to sue the company for overly aggressive marketing techniques. The funny thing is how public Reunion.com’s tactics are. Perhaps this is one thing that would protect them in court.

If you Google “Reunion.com”, the first page contains multiple articles referencing the company’s email spam tactics. Growth is great for the company but sacrificing user privacy and user trust to grow your company isn’t a solid long-term strategy.