'Retirement' Stunt Can't Save Justin Bieber's Movie

You can’t wear white to your own retirement party

We’re not quite sure we can call the Bieb’s latest move a stunt, but there’s really no better word for a series of tweets with which a teen pop star earns gossip blog headlines by writing (approximately):

“Oh hi, fans. I’m retiring.

No seriously, I’m retiring. Please pay money to see my movie.

Haha, JK, I’ll be here forever. Tricked you! But you should still go see my movie.”

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