Retail Tweets Lift Online Sales

Twitter impressions lead to real shoppers for major retailers, Compete study says

Twitter helps e-retailers sell products, according to a 75-day study released today by the social media site in conjunction with research firm Compete.

Twitter users who saw either an organic or paid retail tweet purchased online at a 39 percent clip, per the firms' study, beating the 27 percent of overall Internet users who bought something. In general, their findings show that Twitter users buy more online (33 percent) than overall Internet viewers.

And the more retail tweets Twitter users see, the more likely they’ll purchase from the micro-blogging merchants, said the Compete/Twitter report.

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