Retail Startup Hopes You're Still Aware of the Cronut Craze

For many, the “what the hell is that” cronut phenomenon has come and gone, wearing out its 12 minutes of fame to make way for other, less “innovative” pastry diversions.

But a certain “online gourmet food and gift curator” hopes a few sweet-toothed individuals remember. Goldbely‘s selling point is an ability to deliver specialty foods from (almost) anywhere in the U.S. to your door. Say you live in Wisconsin but you’ll die if you can’t taste the legendary cookies from Momofuku Milk Bar.

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