Research: Social Media Makes People Shop
Marketing agency Mr. Youth and Survey Sampling International have teamed up for a nine-week study about the impact of social media during the holiday shopping season. The results from the three weeks before Black Friday and Cyber Monday are available, showing that two-thirds of respondents made a purchase on those fateful days after some social media interaction.
The survey also found that recommendations from social media users are twice as likely to lead to a purchase.
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